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Actionable insights, strategies and guides from our team to help you grow with technology, marketing and creators.
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- Updated as the work changes
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FeaturedCase study: 240 creator posts in one quarter without losing brand safety
Eighty-four creators, four markets, one brief. The operational decisions that kept quality consistent at that volume.
- Creator Marketing
- Case study
- Campaign operations
Showing 9 of 24 articles
- Enterprise Systems
Case study: replacing a nine-year-old CRM in fourteen weeks
Forty-one undocumented behaviours, 1.8 million records and a sales team that could not stop selling for a weekend. Here is how the sequencing worked.
SASofia Almeida2 min read - Social & Trends
Short-form video: what is actually trending, and what just looks new
Most trend reports describe last quarter. These are the shifts that changed campaign economics rather than aesthetics.
LFLeo Ferreira2 min read - Web & Performance
Case study: cutting retail LCP to 1.2s and lifting mobile conversion 11%
A mid-market retailer with a 3.4 second mobile LCP. Six weeks, no redesign, no re-platform — and a conversion result the finance team could sign off.
TWTom Whitfield2 min read - Creator Economy
The creator middle class is where the ROI is
Accounts between roughly 20,000 and 250,000 followers consistently return more per pound of brand spend. Here is why, and where the model breaks.
LFLeo Ferreira2 min read - AI Engineering
RAG that actually retrieves: fix the retrieval layer first
Most retrieval-augmented generation problems are retrieval problems wearing a generation costume. Fix chunking, hybrid search and reranking before you touch the prompt.
RMRavi Menon2 min read - SEO & Growth
Programmatic SEO without publishing thin pages
Templated pages at scale work when each one answers a question a person actually asked. Here is the threshold we hold them to before publishing.
AVAisha Verma1 min read - Creator Marketing
Creator rate cards: what brands should actually pay
Rates are quoted per post and priced by reach, which is why negotiations stall. Price the deliverables, the rights and the exclusivity separately.
NHNadia Haddad2 min read - AI Engineering
Evaluating LLM features before you ship them
Most AI features fail in production because nobody built a way to tell whether a prompt change made things better or worse. Here is the evaluation harness we build first.
RMRavi Menon2 min read - SEO & Growth
Attribution that survives a privacy-first web
Last-click reporting is now measuring a shrinking slice of reality. Modelled attribution plus incrementality testing is what replaces it.
AVAisha Verma2 min read
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AI Engineering
Building AI features that survive production — evaluation harnesses, retrieval that actually retrieves, and cost per task you can defend.
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Web & Performance
Sites and apps that load fast, convert, and stay maintainable — Core Web Vitals treated as a revenue metric, not a lint rule.
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Enterprise Systems
CRM, CMS and ERP work — migrations, integrations and the business logic nobody wrote down.
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SEO & Growth
Technical SEO, paid media, lifecycle and the attribution work that connects any of it to pipeline.
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Creator Marketing
Running creator campaigns properly — vetting, rates, contracts, delivery and verified performance.
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Creator Economy
How creators actually earn — deal structures, revenue mix, pricing power and the middle class of the creator economy.
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- Case study: 240 creator posts in one quarter without losing brand safety
Eighty-four creators, four markets, one brief. The operational decisions that kept quality consistent at that volume.
- Case study: replacing a nine-year-old CRM in fourteen weeks
Forty-one undocumented behaviours, 1.8 million records and a sales team that could not stop selling for a weekend. Here is how the sequencing worked.
- Short-form video: what is actually trending, and what just looks new
Most trend reports describe last quarter. These are the shifts that changed campaign economics rather than aesthetics.
- Case study: cutting retail LCP to 1.2s and lifting mobile conversion 11%
A mid-market retailer with a 3.4 second mobile LCP. Six weeks, no redesign, no re-platform — and a conversion result the finance team could sign off.