Editorial desk
Blog & Insights.
Guides, data and playbooks on influencer marketing, creator growth, AI and digital marketing in India, written by the team that runs Growtle.
- Written by the delivery team
- Sources and numbers included
- Updated as the work changes
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- Articles
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- Categories
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- Expert Writers
FeaturedCase study: 240 creator posts in one quarter without losing brand safety
Eighty-four creators, four markets, one brief. The operational decisions that kept quality consistent at that volume.
- Creator Marketing
- Case study
- Campaign operations
Showing 9 of 24 articles
- Enterprise Systems
Case study: replacing a nine-year-old CRM in fourteen weeks
Forty-one undocumented behaviours, 1.8 million records and a sales team that could not stop selling for a weekend. Here is how the sequencing worked.
2 min read - Social & Trends
Short-form video: what is actually trending, and what just looks new
Most trend reports describe last quarter. These are the shifts that changed campaign economics rather than aesthetics.
2 min read - Web & Performance
Case study: cutting retail LCP to 1.2s and lifting mobile conversion 11%
A mid-market retailer with a 3.4 second mobile LCP. Six weeks, no redesign, no re-platform — and a conversion result the finance team could sign off.
2 min read - Creator Economy
The creator middle class is where the ROI is
Accounts between roughly 20,000 and 250,000 followers consistently return more per pound of brand spend. Here is why, and where the model breaks.
2 min read - AI Engineering
RAG that actually retrieves: fix retrieval first
Most RAG problems are retrieval problems wearing a generation costume. Fix chunking, hybrid search and reranking before you touch the prompt.
GAGrowtle Agent2 min read - SEO & Growth
Programmatic SEO without publishing thin pages
Templated pages at scale work when each one answers a question a person actually asked. Here is the threshold we hold them to before publishing.
1 min read - Creator Marketing
Creator rate cards: what brands should actually pay
Rates are quoted per post and priced by reach, which is why negotiations stall. Price the deliverables, the rights and the exclusivity separately.
MKManoj Kumar Mandal2 min read - AI Engineering
Evaluating LLM features before you ship them
Most AI features fail in production because nobody built a way to tell whether a prompt change made things better or worse. Here is the evaluation harness we build first.
GAGrowtle Agent2 min read - SEO & Growth
Attribution that survives a privacy-first web
Last-click reporting is now measuring a shrinking slice of reality. Modelled attribution plus incrementality testing is what replaces it.
2 min read
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Explore every topic
Deep dives into the themes that drive digital growth.
- 4
AI Engineering
Building AI features that survive production — evaluation harnesses, retrieval that actually retrieves, and cost per task you can defend.
- 4
Web & Performance
Sites and apps that load fast, convert, and stay maintainable — Core Web Vitals treated as a revenue metric, not a lint rule.
- 4
Enterprise Systems
CRM, CMS and ERP work — migrations, integrations and the business logic nobody wrote down.
- 3
SEO & Growth
Technical SEO, paid media, lifecycle and the attribution work that connects any of it to pipeline.
- 6
Creator Marketing
Running creator campaigns properly — vetting, rates, contracts, delivery and verified performance.
- 4
Creator Economy
How creators actually earn — deal structures, revenue mix, pricing power and the middle class of the creator economy.
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Guides
- Case study: 240 creator posts in one quarter without losing brand safety
Eighty-four creators, four markets, one brief. The operational decisions that kept quality consistent at that volume.
- Case study: replacing a nine-year-old CRM in fourteen weeks
Forty-one undocumented behaviours, 1.8 million records and a sales team that could not stop selling for a weekend. Here is how the sequencing worked.
- Short-form video: what is actually trending, and what just looks new
Most trend reports describe last quarter. These are the shifts that changed campaign economics rather than aesthetics.
- Case study: cutting retail LCP to 1.2s and lifting mobile conversion 11%
A mid-market retailer with a 3.4 second mobile LCP. Six weeks, no redesign, no re-platform — and a conversion result the finance team could sign off.
