Marketplace
Creator Marketing
Running creator campaigns properly — vetting, rates, contracts, delivery and verified performance.
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- Articles
- Marketplace
- Focus
A creator with 400,000 followers and 0.4% engagement will underperform one with 30,000 followers and 7% engagement on almost every campaign objective that matters. Follower count is the least useful number in influencer marketing, and it is the one most campaigns are still built on because it is the one available instantly.
This topic covers what we check instead, and how campaigns are actually run once the roster is set. Audience authenticity and overlap. Delivery history against briefs and deadlines. Brand safety reviews. Rate benchmarking that reflects deliverables rather than vanity reach. Contracts, usage rights, milestones and payment terms that protect both sides.
Because we operate a verified creator marketplace as well as running campaigns, we can publish benchmark data from real collaborations rather than repeating figures from someone else's industry report.
- Creator Marketing
Case study: 240 creator posts in one quarter without losing brand safety
Eighty-four creators, four markets, one brief. The operational decisions that kept quality consistent at that volume.
NHNadia Haddad2 min read - Creator Marketing
Creator rate cards: what brands should actually pay
Rates are quoted per post and priced by reach, which is why negotiations stall. Price the deliverables, the rights and the exclusivity separately.
NHNadia Haddad2 min read - Creator Marketing
What vetting creators actually means
Follower count is the least useful number in influencer marketing. These are the four checks we run before a creator joins the roster.
NHNadia Haddad2 min read - Creator Marketing
Influencer contracts: the clauses that actually matter
Most creator disputes are not about money. They are about rights, revisions and what counts as delivered — all of which are solvable in advance.
NHNadia Haddad2 min read
Our Influencer & Creator Marketing engagements run end to end on the same marketplace infrastructure described here, so sourcing, contracting, delivery tracking and performance reporting all sit in one auditable place.
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Influencer & Creator Marketing
Creator partnerships that survive scrutiny
Editorial that earns the click and the trust
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Guides
- Case study: 240 creator posts in one quarter without losing brand safety
Eighty-four creators, four markets, one brief. The operational decisions that kept quality consistent at that volume.
- Case study: replacing a nine-year-old CRM in fourteen weeks
Forty-one undocumented behaviours, 1.8 million records and a sales team that could not stop selling for a weekend. Here is how the sequencing worked.
- Short-form video: what is actually trending, and what just looks new
Most trend reports describe last quarter. These are the shifts that changed campaign economics rather than aesthetics.
- Case study: cutting retail LCP to 1.2s and lifting mobile conversion 11%
A mid-market retailer with a 3.4 second mobile LCP. Six weeks, no redesign, no re-platform — and a conversion result the finance team could sign off.