Writers

Aisha Verma

Head of Growth

Aisha runs acquisition across search, paid and lifecycle. She writes about the work that connects a channel report to pipeline — crawl and indexation, topical authority, incrementality testing and attribution that survives a privacy-first web.

Leo Ferreira

Creator Partnerships Lead

Leo works with the creators themselves — deal structures, revenue mix, formats that travel and the platform shifts that quietly change what a post is worth. He writes about the creator economy from the side of the people making the content.

Nadia Haddad

Head of Marketplace

Nadia runs the verified creator marketplace — vetting standards, rate benchmarking and the campaign operations that sit between a brand brief and a delivered post. She writes about what the data says once follower count is taken off the table.

Ravi Menon

Principal AI Engineer

Ravi builds the applied AI systems we ship: retrieval pipelines, evaluation harnesses and the guardrails that keep a model useful once real users reach it. He writes about the engineering that decides whether an AI feature survives production.

Sofia Almeida

Delivery Lead

Sofia runs delivery across engineering engagements — discovery, estimation, increments and handover. She writes about migrations, pricing models and the undocumented business logic that turns a clean estimate into an overrun.

Tom Whitfield

Staff Frontend Engineer

Tom builds the front end: rendering strategy, performance budgets and accessible interfaces that hold up under real network conditions. He writes about treating Core Web Vitals as a revenue metric rather than a lint rule.