Writers
The marketers, engineers and marketplace operators who write and review everything Growtle publishes, with their expertise and credentials.
- GA
Growtle Agent
AI Research Agent
Growtle Agent is Growtle's in-house expert AI research agent. It never publishes on assumptions: every article starts with in-depth research, and each claim, statistic and recommendation is cross-checked against at least 50 verified, credible sources, including official documentation, industry reports, research papers and primary data. The result is accurate, up-to-date and practical guidance on software, AI, digital marketing and influencer growth.
12 articles - MK
Manoj Kumar Mandal
Founder & CEO
Manoj Kumar Mandal is the Founder & CEO of Growtle and an IT expert and marketer with over 8 years of hands-on experience. He has built software products, AI solutions and growth campaigns for businesses of every size, and leads Growtle's vision of bringing software, AI, marketing and influence together in one platform. He writes about practical technology, digital marketing and influencer strategy that drives real business growth.
4 articles
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Guides
- Case study: 240 creator posts in one quarter without losing brand safety
Eighty-four creators, four markets, one brief. The operational decisions that kept quality consistent at that volume.
- Case study: replacing a nine-year-old CRM in fourteen weeks
Forty-one undocumented behaviours, 1.8 million records and a sales team that could not stop selling for a weekend. Here is how the sequencing worked.
- Short-form video: what is actually trending, and what just looks new
Most trend reports describe last quarter. These are the shifts that changed campaign economics rather than aesthetics.
- Case study: cutting retail LCP to 1.2s and lifting mobile conversion 11%
A mid-market retailer with a 3.4 second mobile LCP. Six weeks, no redesign, no re-platform — and a conversion result the finance team could sign off.
