Hire Verified Influencers for Your Brand
Find Instagram, YouTube and UGC creators by niche, city and budget, agree clear terms and pay only when the content is approved.
What does Growtle do for brands?
Growtle is an influencer marketplace for Indian brands. You search verified creators, influencers and celebrities by niche, platform, city and audience size, compare real audience data and published rates, then brief, contract and pay them in one workspace. Payment is released only after you approve the content.
Find the right creators for your campaign
Every creator profile is reviewed before it becomes discoverable. Profiles show follower counts from connected accounts, engagement, audience locations, services with starting prices and past brand work, so you can shortlist on evidence instead of screenshots.
- Search by niche, from fashion and beauty to finance, gaming and food.
- Filter by platform, follower tier and city to reach the audience you actually sell to.
- Compare nano and micro creators for reach per rupee, or book celebrities and public figures for launches and endorsements.
- Save shortlists and invite creators straight into a campaign brief.
Start with influencers by niche, platform and city, browse all verified creators, or see celebrities available for brand endorsements.
How hiring influencers works on Growtle
- Post a brief. Describe the product, deliverables, timeline and budget, or invite creators you already shortlisted.
- Compare proposals. Creators respond with packages and rates; you can counter-offer inside the platform.
- Agree terms. Deliverables, usage rights and disclosure rules go into a contract both sides accept.
- Approve the content. Review drafts, request revisions and approve the final posts before they go live.
- Pay on approval. Funds are held securely and released to the creator only after approval, with invoices generated automatically.
Why brands run influencer campaigns on Growtle
- Verified profiles. Social accounts are connected or checked, and verified badges show which creators completed identity checks.
- Real audience data. Followers, engagement and audience cities come from the platforms, not self-reported numbers.
- Clear pricing. Creators publish starting rates, so budgets are realistic before the first message.
- Secure payments. Money moves only when the agreed work is delivered and approved.
- Compliance built in. Briefs and contracts carry ASCI disclosure requirements such as #ad and #collab.
Prefer a managed campaign? Our influencer marketing agency team can plan, run and report the programme for you.
Frequently asked questions
- How much do influencers charge in India?
Rates depend on audience size, engagement, format and usage rights. Nano and micro creators usually cost far less per post than macro creators and celebrities, and every Growtle profile lists the creator's own starting prices so you can compare before you brief.
- How does Growtle verify creators?
Profiles are reviewed before they are published. Creators connect or verify their social accounts so audience numbers come from the platforms, and identity-verified creators carry a badge.
- Can I book celebrities for endorsements or events?
Yes. Verified actors, athletes, musicians and public figures list endorsements, appearances and social campaigns, and you can send an enquiry directly from their profile.
- When do I pay the creator?
You fund the collaboration when terms are agreed, and the payment is released only after you approve the delivered content.
- Does Growtle help with ASCI disclosure?
Yes. Disclosure requirements are part of the brief and the contract, so creators know which tags and labels the post must carry.
