Brand overview
An action-required queue, sourcing and delivery pipelines, and committed spend at a glance.
Scale creator collaborations without the chaos
Discover creators on real audience data, run outreach to payout in one workflow, release payment only after you approve the content, and measure every live post.
- Free brand account
- No subscription
- Reply within one business day
- YouTube
- X
- Threads
Live from the creator network
What creators are doing on Growtle right now, and where your next campaign can reach.
Live audience data
Followers, engagement and audience cities sync from connected accounts.
Live01 / 04
- Under 1K
- Technology
- Software & AI
- Fashion
Recent activity
Samhita Mukherjee · Joined Growtle
Mitu Choudhary · Joined Growtle
Creators ready for your brief
Discover, brief, deliver and pay
- Filter by niche, city, platform and follower tier
- Engagement, average views and rating on every card
- Save creators and invite them straight to a brief
- Fit check flags applicants outside your targeting
- Pitches, screening answers and stats in one review
- Shortlist, counter or accept at the quoted rate
- Click-to-sign contracts with usage rights and an ASCI clause
- Approve, request a revision or reject each content version
- Barter shipments tracked from address to delivery
- Releases stay locked until the milestone is approved
- Refunds with automatic GST credit notes
- Invoices with the correct CGST, SGST or IGST split
Every campaign, measured live
Brand analytics track what your creators actually delivered, by campaign, creator and platform.
Analytics
Sample campaign data- Views
- 2.5M
- Engagements
- 184.3K
- Creators engaged
- 32
- Spend
- ₹4,80,000
- Cost per 1K views
- ₹195
- Cost per engagement
- ₹2.60
Reach over time
Creator funnel
- Applications148
- Shortlisted64
- Accepted38
- Collaborations32
- Completed28
By platform
- Instagram64%
- YouTube29%
- X7%
By creator
| Creator | Posts | Views | Eng. |
|---|---|---|---|
| Rohan Das | 4 | 420K | 7.8% |
| Ishita Paul | 3 | 380K | 6.1% |
| Dev Malhotra | 5 | 310K | 5.9% |
From brief to results in five steps
Post a brief
Set targeting, deliverables, budget and screening questions, or invite creators you have already saved.
Review applicants
Compare pitches, audience data and rates, run the fit check and shortlist the best matches.
Agree and sign
Negotiate offers in the platform and sign one contract covering scope, usage rights and disclosure.
Approve content
Review each version, request revisions and approve the final posts before they go live.
Release and measure
Release payment on approval and track views, engagement and cost per engagement.
Built for every creator campaign
Campaign briefDraft
Product launch
Create launch-week reach with a coordinated wave of creators across cities.
Targeting
- Mumbai
- Delhi
- Bengaluru
- English
- Hindi
Deliverables
- Reel×1
- Story×3
- Integration×1
Compensation
- Paid
- Barter
- Paid + barter
Creator slots
12
Creator tiers
- Nano1K–10K
- Micro10K–100K
- Mid-tier100K–500K
- Macro500K–1M
- Mega1M+
Everything else, built in
Protected messaging
Talk to creators while contact details stay hidden until a contract is signed.
Creator reviews
Rate communication, professionalism, quality and timeliness after every collaboration.
Team roles
Owners, managers and members, each with the right level of access.
Multiple brands
Run several brand workspaces from one login and switch between them.
Brand verification
A business check adds a verified badge that creators can trust.
Run it yourself or let us run it
Growtle platform
Your team discovers creators, posts briefs and runs every collaboration in the brand workspace.
Free brand account
Pay the rate you agree with each creator.
- 30 creator profile unlocks a day, 300 once your brand is verified
- Every workspace module included
- Reusable contract templates for repeat campaigns
Growtle campaign team
Our team runs campaigns, applicants, contracts, content or payments for you, inside a workspace you can see.
Scoped to your campaign
Percentage of spend, per campaign or monthly retainer.
- You choose which areas the team manages
- Creator strategy, shortlisting and negotiation
- You approve every creator and every post
Frequently
asked questions
Creating a brand account is free and there is no subscription. You pay the rate you agree with each creator. If our team runs campaigns for you, managed service is priced per campaign, as a percentage of spend or as a monthly retainer.
Ten creators matched to your product, audience and budget, with their audience data and starting rates, plus two or three campaign angles that fit what you already run. There is no commitment to book.
You can send offers as soon as your brand profile is set up. How fast a campaign goes live then depends on creator response times and how many revision rounds the content needs.
Not on the platform. There is no subscription or minimum spend, and you pay only for the collaborations you agree to. Managed service runs on an agreement with a notice period set up front.
Get your free
creator shortlist
Tell us what you sell and who you sell to. We will send 10 creators matched to your audience and 2–3 campaign angles to test.
No commitment. A real specialist replies.
- 10 creators matched to your brief
- Audience data and starting rates
- 2–3 campaign angles