Frontend
Web & Performance
Sites and apps that load fast, convert, and stay maintainable — Core Web Vitals treated as a revenue metric, not a lint rule.
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- Focus
Performance work gets deprioritised because it is presented as a technical score. Nobody outside engineering has an intuition for what a 2.8 second Largest Contentful Paint costs the business, so it loses every prioritisation argument to a feature.
This topic reframes it. We publish the numbers: what a specific LCP improvement did to mobile conversion, what shipping less JavaScript did to bounce rate, what moving third-party tags off the critical path did to revenue per session. Alongside that, the unglamorous engineering that gets you there — rendering strategy, image pipelines, font loading, cache headers and the discipline of keeping the request path short.
We also cover the architecture decisions underneath: when Server Actions earn their keep and when you still want a real API, how to structure a codebase so it is still fast two years later, and how to make accessibility a default rather than a remediation project.
- Web & Performance
Case study: cutting retail LCP to 1.2s and lifting mobile conversion 11%
A mid-market retailer with a 3.4 second mobile LCP. Six weeks, no redesign, no re-platform — and a conversion result the finance team could sign off.
TWTom Whitfield2 min read - Web & Performance
Core Web Vitals are a business metric, not an engineering one
Treating performance as a technical concern is why it never gets prioritised. Attach a revenue number to it and the work gets scheduled.
TWTom Whitfield1 min read - Web & Performance
Server Actions in production: what we learned
After a year of shipping Next.js Server Actions in client work, here is where they earn their keep and where a real API endpoint is still the right answer.
TWTom Whitfield2 min read - Web & Performance
An accessible design system without slowing delivery
Accessibility becomes expensive when it is a remediation project. Built into the component layer, it costs almost nothing per feature.
TWTom Whitfield2 min read
Our Website Development and Mobile App Development engagements ship with performance budgets and instrumentation from the first sprint, so these numbers are visible to you rather than discovered at launch.
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Marketing sites that load fast and convert
One codebase, both stores, native feel
Systems built around how your business actually works
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- Short-form video: what is actually trending, and what just looks new
Most trend reports describe last quarter. These are the shifts that changed campaign economics rather than aesthetics.
- Case study: cutting retail LCP to 1.2s and lifting mobile conversion 11%
A mid-market retailer with a 3.4 second mobile LCP. Six weeks, no redesign, no re-platform — and a conversion result the finance team could sign off.