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Actionable insights, strategies and guides from our team to help you grow with technology, marketing and creators.
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- Creator Economy
The creator middle class is where the ROI is
Accounts between roughly 20,000 and 250,000 followers consistently return more per pound of brand spend. Here is why, and where the model breaks.
LFLeo Ferreira2 min read - Creator Marketing
Creator rate cards: what brands should actually pay
Rates are quoted per post and priced by reach, which is why negotiations stall. Price the deliverables, the rights and the exclusivity separately.
NHNadia Haddad2 min read - Creator Economy
Brand deals versus affiliate: how creators should mix revenue
One pays for certainty, the other pays for performance. The creators with pricing power are the ones running both deliberately.
LFLeo Ferreira2 min read - AI Engineering
What an AI agent actually costs per completed task
Token pricing is not the interesting number. Cost per successfully completed task, including retries and human escalation, is the one that decides whether an agent ships.
RMRavi Menon2 min read - Delivery & Operations
Pricing software projects honestly
Fixed price transfers risk to the vendor, who prices it in. Time and materials transfers it to you. Here is the model we use instead.
SASofia Almeida2 min read
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Building AI features that survive production — evaluation harnesses, retrieval that actually retrieves, and cost per task you can defend.
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Sites and apps that load fast, convert, and stay maintainable — Core Web Vitals treated as a revenue metric, not a lint rule.
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Creator Marketing
Running creator campaigns properly — vetting, rates, contracts, delivery and verified performance.
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Creator Economy
How creators actually earn — deal structures, revenue mix, pricing power and the middle class of the creator economy.
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Guides
- Case study: 240 creator posts in one quarter without losing brand safety
Eighty-four creators, four markets, one brief. The operational decisions that kept quality consistent at that volume.
- Case study: replacing a nine-year-old CRM in fourteen weeks
Forty-one undocumented behaviours, 1.8 million records and a sales team that could not stop selling for a weekend. Here is how the sequencing worked.
- Short-form video: what is actually trending, and what just looks new
Most trend reports describe last quarter. These are the shifts that changed campaign economics rather than aesthetics.
- Case study: cutting retail LCP to 1.2s and lifting mobile conversion 11%
A mid-market retailer with a 3.4 second mobile LCP. Six weeks, no redesign, no re-platform — and a conversion result the finance team could sign off.