Writer
Sofia Almeida
Delivery Lead
Led 40+ enterprise platform migrations
Sofia runs delivery across engineering engagements — discovery, estimation, increments and handover. She writes about migrations, pricing models and the undocumented business logic that turns a clean estimate into an overrun.
- Enterprise migrations
- Project estimation
- Delivery management
- CRM and ERP systems
- 6
- Articles
- 4
- Expertise
- Enterprise Systems
Case study: replacing a nine-year-old CRM in fourteen weeks
Forty-one undocumented behaviours, 1.8 million records and a sales team that could not stop selling for a weekend. Here is how the sequencing worked.
SASofia Almeida2 min read - Enterprise Systems
Why your CRM migration keeps slipping
Migrations rarely fail on the technical work. They fail because the old system encoded business rules nobody wrote down.
SASofia Almeida1 min read - Enterprise Systems
Headless or coupled: choosing a CMS you can still edit in year three
The architecture question gets all the attention. The decision that matters is whether an editor can publish a new kind of page without calling a developer.
SASofia Almeida1 min read - Enterprise Systems
ERP integrations that survive the next vendor release
Every integration works on the day it ships. The ones still working two years later share four design decisions.
SASofia Almeida2 min read - Delivery & Operations
Pricing software projects honestly
Fixed price transfers risk to the vendor, who prices it in. Time and materials transfers it to you. Here is the model we use instead.
SASofia Almeida2 min read - Delivery & Operations
Estimating in two-week increments instead of twelve-month plans
Long-range plans are precise about the wrong things. Increments make the uncertainty visible where it can still be acted on.
SASofia Almeida2 min read
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Guides
- Case study: 240 creator posts in one quarter without losing brand safety
Eighty-four creators, four markets, one brief. The operational decisions that kept quality consistent at that volume.
- Case study: replacing a nine-year-old CRM in fourteen weeks
Forty-one undocumented behaviours, 1.8 million records and a sales team that could not stop selling for a weekend. Here is how the sequencing worked.
- Short-form video: what is actually trending, and what just looks new
Most trend reports describe last quarter. These are the shifts that changed campaign economics rather than aesthetics.
- Case study: cutting retail LCP to 1.2s and lifting mobile conversion 11%
A mid-market retailer with a 3.4 second mobile LCP. Six weeks, no redesign, no re-platform — and a conversion result the finance team could sign off.