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Actionable insights, strategies and guides from our team to help you grow with technology, marketing and creators.
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- Creator Marketing
Creator rate cards: what brands should actually pay
Rates are quoted per post and priced by reach, which is why negotiations stall. Price the deliverables, the rights and the exclusivity separately.
NHNadia Haddad2 min read - Creator Marketing
What vetting creators actually means
Follower count is the least useful number in influencer marketing. These are the four checks we run before a creator joins the roster.
NHNadia Haddad2 min read
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AI Engineering
Building AI features that survive production — evaluation harnesses, retrieval that actually retrieves, and cost per task you can defend.
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Web & Performance
Sites and apps that load fast, convert, and stay maintainable — Core Web Vitals treated as a revenue metric, not a lint rule.
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Enterprise Systems
CRM, CMS and ERP work — migrations, integrations and the business logic nobody wrote down.
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SEO & Growth
Technical SEO, paid media, lifecycle and the attribution work that connects any of it to pipeline.
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Creator Marketing
Running creator campaigns properly — vetting, rates, contracts, delivery and verified performance.
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Creator Economy
How creators actually earn — deal structures, revenue mix, pricing power and the middle class of the creator economy.
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What we built or ran for a client, the constraints, and the numbers behind the result.
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Guides
- Case study: 240 creator posts in one quarter without losing brand safety
Eighty-four creators, four markets, one brief. The operational decisions that kept quality consistent at that volume.
- Case study: replacing a nine-year-old CRM in fourteen weeks
Forty-one undocumented behaviours, 1.8 million records and a sales team that could not stop selling for a weekend. Here is how the sequencing worked.
- Short-form video: what is actually trending, and what just looks new
Most trend reports describe last quarter. These are the shifts that changed campaign economics rather than aesthetics.
- Case study: cutting retail LCP to 1.2s and lifting mobile conversion 11%
A mid-market retailer with a 3.4 second mobile LCP. Six weeks, no redesign, no re-platform — and a conversion result the finance team could sign off.