All digital marketing
Performance Marketing
Paid acquisition held to CAC targets
Paid search, social, and programmatic campaigns managed against blended customer acquisition cost, with creative testing and incrementality measurement.
From $8,000/mo·Timeline 3-month minimum
Outcomes
- Blended CAC held to target as spend scales
- Creative testing velocity of 20+ variants per month
- Incrementality measured, not just last-click attribution
Deliverables
- Channel strategy and budget allocation
- Campaign build, structure, and bid management
- Creative production and systematic testing
- Server-side conversion tracking
What performance marketing includes
Incrementality-tested
Geo holdouts and lift studies separate campaigns that create demand from campaigns that harvest it.
Server-side tracking
Conversion data that survives cookie loss and iOS restrictions, so bidding stays informed.
Creative velocity
Twenty-plus variants a month, produced and retired on evidence rather than opinion.
Budget allocation
Channel mix rebalanced monthly against blended CAC and payback, not channel-level vanity ROAS.
FAQPerformance Marketing
