Case study 02
30M+ views making EV Policy 2026 simple, practical and relatable
How Growtle partnered with 200+ auto, tech and lifestyle creators to explain EV Policy 2026 and its benefits, driving 30M+ views on sustainable mobility.
Create awareness about EV Policy 2026 and its benefits for citizens, and encourage conversations about electric vehicles and sustainable mobility in everyday life.
Policy documents are detailed and technical. The challenge was to make EV Policy 2026 simple and easy to understand for a general audience, and to connect incentives, savings and charging to people's everyday lives.
What made it hard
Growtle collaborated with 200+ relevant creators from auto, tech, lifestyle and regional categories to explain the policy through relatable content, real-life examples and practical use cases, supported by clear content guidelines and end-to-end tracking.
Onboarded 200+ creators, developed clear content guidelines and managed end-to-end content creation and tracking.
Creators were selected from auto, tech, lifestyle and regional categories with audiences relevant to vehicle buyers and commuters.
Explainers, EV benefits, cost savings, charging experience, first-hand creator experiences and myth vs fact content.
EV Policy 2026 sets out incentives and support for electric vehicle adoption, but policy details rarely reach citizens in a form they can act on. Growtle, a creator and influencer marketing platform, ran a creator-led EV awareness campaign to explain the policy and its benefits for citizens and sustainable mobility.
The campaign focused on practical questions people actually ask: what the policy offers, how much an EV can save, and what charging is really like day to day.
The brief was to make technical policy details simple, connect them to everyday life and correct common myths about electric vehicles, all while keeping messaging accurate across 200+ creators.
Growtle matched the topic with creators whose audiences are already interested in vehicles, technology and modern lifestyles, plus regional voices for local relevance.
More than 200 creators were selected from auto, tech, lifestyle and regional categories with relevant audiences.
Growtle developed clear content guidelines and managed end-to-end content creation and tracking, so every video was accurate, on-message and measurable.
The campaign generated 30M+ views, creating strong awareness about EV Policy 2026 and encouraging conversations on sustainable mobility.
| Metric | Result |
|---|---|
| Total views | 30M+ |
| Creators onboarded | 200+ |
| Languages | 1 |
| Featured creator videos | 4 videos, 10.4M combined views |
| Top-performing video | “Why EV Policy 2026?” – 3.6M views |
By pairing policy information with practical, first-hand creator content, the campaign turned a technical policy into a topic people wanted to discuss.
People make decisions about vehicles based on trust and real-world experience. Creator-led content delivers both:
Growtle's audience-first discovery across a 100K+ creator network makes it possible to match each policy message with the creators whose audiences need it most.
To create awareness about EV Policy 2026 and its benefits for citizens and sustainable mobility, using simple, relatable creator-led content.
Growtle onboarded 200+ creators from auto, tech, lifestyle and regional categories whose audiences were relevant to EV buyers and commuters.
The campaign reached 30M+ views. Four featured creator videos drew 10.4M combined views, led by “Why EV Policy 2026?” with 3.6M views.
Explainers, EV benefit and cost-saving breakdowns, charging experiences, first-hand creator stories and myth vs fact videos.
Yes. Growtle runs creator-led campaigns for government initiatives, brands, agencies and organisations, from creator discovery and outreach to execution, tracking and reporting.
Outcome
30M+
Views
The campaign generated 30M+ views, creating strong awareness about EV Policy 2026 and encouraging conversations on sustainable mobility.
30M+ views across creator-led EV Policy 2026 content
200+ auto, tech, lifestyle and regional creators onboarded
10.4M combined views on 4 featured creator videos
Top video "Why EV Policy 2026?" reached 3.6M views
Stronger public conversation on EV benefits, savings and charging
Brands, agencies, government initiatives and organisations use Growtle to find the right creators, run campaigns at scale and measure the results.
Right creators. Right audience. Real impact.
