Growth Marketing · 2025

National Celebrity Launch Campaign

A six-week national launch built around one celebrity anchor and forty regional creators, measured on retail sell-through.

Results

The challenge

The brand had a launch date, a celebrity signed, and no plan for turning a single national moment into sustained regional demand.

How we approached it

Anchored on one hero asset
A single celebrity film carried the national moment, cut into eleven formats rather than shot eleven times.
Layered regional creators underneath
Forty creators across six languages localised the message in-market during the two weeks after the national drop.
Measured on retail, not reach
Store-level sell-through data was the reporting metric from day one, which changed which creators we renewed.

The outcome

Sell-through beat forecast by 42% in the launch quarter, and the regional creator cohort out-performed the celebrity asset on cost per engaged view.

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