Tata Consumer ProductsPaid Collaboration8 days leftTata Tea Mornings — The First Cup Ritual
Morning ritual content anchored on the first cup
Best fit for creators with 15K+ followers in food & beverage or lifestyle niches.
Campaign details
Show your first cup of the day and the ritual around it — who makes it, how it is taken, what happens while it brews. Slow, warm, observational content works best for this brand.
What we're looking for
Film a genuine morning, not a recreated one
Show the brew process on camera
Keep the pace unhurried
Follow Tata brand guidelines shared at brief-out
Commercials
₹20K – ₹90K per creator · Paid
2 deliverables to submit within 12 Oct – 21 Nov.
Campaign goal
Reinforce the morning ritual association across households
Niches
Food & Beverage · Lifestyle
Applications close on 7 Oct 2026. The brand reviews every pitch and replies in your Growtle inbox.
Rights and exclusivity
Usage rights
Organic usage on creator and brand channels for 90 days. Paid amplification requires written approval and is charged separately.
