SwiggyFood Delivery & TechPaid Collaboration4 weeks left

Swiggy Instamart — 10 Minute Challenge

Quick-commerce content built around a real time challenge

Best fit for creators with 25K+ followers in food & beverage or lifestyle niches.

₹25K – ₹1.2Lper creator

3 Nov – 13 DecCampaign window

30 creatorsCreators needed

3 citiesOn-ground

Campaign details

Set yourself a problem that Instamart solves in ten minutes — a missing ingredient mid-recipe, unexpected guests, a 2am craving. Film the whole thing in real time including the wait. The clock is the story.

What we're looking for

Film in real time including the delivery wait

Show the actual order in the app

Keep the scenario genuine, not scripted

Do not show delivery partner faces without consent

Commercials

₹25K – ₹1.2L per creator · Paid

2 deliverables to submit within 3 Nov – 13 Dec.

Campaign goal

Demonstrate quick commerce through real, unscripted moments

Niches

Food & Beverage · Lifestyle

Applications close on 29 Oct 2026. The brand reviews every pitch and replies in your Growtle inbox.

Rights and exclusivity

Usage rights

Organic usage on creator and brand channels for 90 days. Paid amplification requires written approval and is charged separately.